Median household income

$56,847

Percentage of repeat shoppers

83%

Average travel time to reach Outlets center

54 minutes

Average length of visit at Outlets center

2 hours, 6 minutes; 60% longer stay than regional mall visits

Average number of stores visited

7 stores

Average expenditure per visit

79% higher than regional malls

Percentage of shoppers eating and/or drinking at food court

47%

Percentage of shoppers anticipating return visits

96%

Median age of shoppers

42

Median household size

2.9

Percentage of shoppers with children under 18

39%

Percentage of shoppers who are married

67%

Percentage of shoppers who are tourists/out-of-state visitors

24%